Behind the Name

Back in 2003, Nick, Carl, and Spencer participated in the Journey of Hope, an annual cross-country cycling event that raises money and awareness for people with disabilities. It was a life-changing summer for the three, and an experience that forged a lasting commitment to serving others.

That summer, on and off the bike, they learned how much a rider depends on their support crew. In the cycling world, the word for these crew members is soigneur... also known as a “Swanny.” A swanny provides food and water, handles bike repairs, and always stays a step ahead so the rider can focus solely on riding.

That's the spirit behind Swanny Books.

We’re here to be that same steady, reliable support system for authors, publishers, and booksellers, handling distribution logistics so their publishing journey is that much easier.